Thematic cluster:
Southern Finland - Estonia Sub-programme
2. Economically competitive and innovative region
Direction of support:
Creating and supporting innovative and competitive environments
Sep 2009 - Dec 2012 (3 years, 4 months)
Total funding:
969 794 €
ERDF funding:
760 960 €
EUSBSR Priority area
Exploiting the full potential of the region in research and innovation

Development idea

Development of regions or companies is no longer driven by one single innovation. The ability of competitive and dynamic organisations to act as a part of a network or service chain is becoming increasingly important.

Aim of the project

ServiceD established an international pioneer position for the Central Baltic area in the service design field starting through a Finnish-Estonian partnership. Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality, the interaction between the service provider and customers, and the customer's own experience.

Main project activities

The project took the first steps in commercialising the project results within the participating companies and launched a new concept to combine foresight and innovation generation in the service design field. The project developed a Service Design Online Platform on which professionals and newcomers of the service design field can connect. The partners also developed educational modules and new curricula for higher education degree programmes and tested them in one school.


Lahti Region Educational Consortium, Lahti University of Applied Sciences

ERDF funding:
464 193 €
Amount of eligible national funding:
154 729 €

Tallinn University Estonian Institute for Futures Studies

ERDF funding:
296 767 €
Amount of eligible national funding:
54 105 €


A research publication about the potential of service design know-how

The research provides valuable information based on the Finnish - Estonian co-operation that analysed evolution of design competencies from a service design point of view.

Service Design: On the Evolution of Design Expertise ENG

Service Design Magazine

Service Design Magazine is a publication with a selection of online articles and materials about service design.

It contains different articles based on service design know-how, concepts and themes written by a variety of experts.

Service Design Magazine ENG



A Service Design study module for higher education

A new Service Design study module was developed for the Lahti University of Applied Sciences.

The Service Design study module includes different service design related courses worth 30 ECTS "study points". The module has been available for the studens at the Lahti University of Applied Sciences Institute of Design and Fine Arts.

Study module content "Opinto-opas Service Design erikoistumisopinnot" FIN
Study module brochure "Palvelumuotoilun erikoistumisopinnot" FIN