BSI
Branding Scandinavian Islands
- Thematic cluster:
- SMEs
- Programme:
- Archipelago and Islands Sub-programme
- Priority:
- 2. Economically competitive and innovative region
- Direction of support:
- Sustainable tourism
- Duration:
- Jul 2009 - Jun 2012 (3 years, 0 months)
- Total funding:
- 1 198 000 €
- ERDF funding:
- 898 497 €
- EUSBSR Priority area
- Reinforcing cohesiveness of the macro-region through tourism
- Website:
- http://www.scandinavianislands.com/en
Development idea
The travel industry is rather small-scale in the region of the Scandinavian islands, Finland, Sweden and on Åland, even though it is of relatively significant importance to the local communities. Accessibility in the sense of travelling and access to services is one of the main obstacles for development in the archipelago area in general.
Aim of the project
The project enhanced the cooperation between the tourist organisations in the archipelago areas of Finland, Sweden and Åland. The fields of cooperation are product development and joint international marketing activities.
Main project activities
By increasing the value of the trademark “Scandinavian Island”, the project increased tourism in the area and opened up opportunities for the development of investments in the travel and tourism industry in the area. The project created a joint organisation that arranges seminars and workshops for product development. Furthermore, the project developed a joint website, implementing traditional marketing and branding activities, and promoted a sailing competition in the archipelago broadcast internationally.
Partners
Municipality of Haninge
- Country:
- Sweden
- Region:
- Stockholm
- ERDF funding:
- 170 118 €
- Amount of eligible national funding:
- 56 706 €
Visit Åland
- Country:
- Åland
- Region:
- Åland
- ERDF funding:
- 268 197 €
- Amount of eligible national funding:
- 89 399 €
Turku City Tourist Office/Turku Touring
- Country:
- Finland
- Region:
- Varsinais-Suomi
- ERDF funding:
- 261 972 €
- Amount of eligible national funding:
- 87 324 €
Öppen skärgård
- Country:
- Sweden
- Region:
- Stockholm
- ERDF funding:
- 145 987 €
- Amount of eligible national funding:
- 48 662 €
City of Väståboland
- Country:
- Finland
- Region:
- Varsinais-Suomi
- ERDF funding:
- 52 223 €
- Amount of eligible national funding:
- 17 408 €
Results
Web portal on marketing the Scandinavian Islands as tourist destination
Portal includes lot of information on various products and description of the Scandinavian Islands
| www.scandinavianislands.com |
Archipelago Raid in the Scandinavian Islands
Marketing film of the Scandinavian Islands
| www.archipelagoraid.com |
