CULTURALTOURISM2011
Developing Cultural Tourism as a Joint Network in Capitals of Culture 2011
- Thematic cluster:
- SMEs
- Programme:
- Southern Finland - Estonia Sub-programme
- Priority:
- 2. Economically competitive and innovative region
- Direction of support:
- Creating and supporting innovative and competitive environments
- Duration:
- Sep 2009 - Nov 2012 (3 years, 3 months)
- Total funding:
- 890 721 €
- ERDF funding:
- 702 089 €
- EUSBSR Priority area
- Developing and promoting the common culture and cultural identity
Reinforcing cohesiveness of the macro-region through tourism
- Website:
- http://culturaltourism2011.kultuurikatel.ee/
Development idea
In 2011, there were two European Capitals of Culture in the Baltic Sea area: Turku and Tallinn. This opportunity was used to build up a permanent regional image that until then had been missing due to an undeveloped collaboration of the main actors in tourism and culture, a lack of product groups as well as customer, marketing and product planning know-how.
Aim of the project
One of the successful outcomes sought was that Turku and Tallinn would strengthen their bond and enhance cross-border cooperation. The aim was to take advantage of this unique opportunity to unite the cultural resources of the two Baltic Sea cities into one interesting, high-class category. The project created a new kind of interactive model for marketing based on culture.
Main project activities
Cultural Tourism 2011 enhanced collaboration and the creation of new culture-based quality tourism products and, in this way, increased foreign tourist numbers to the Turku and Tallinn regions. This included a study of visitor experiences and organising training for service producers. Through joint product development, the project created an attractive and interesting product combination for the European market by joining the two cities.
Partners
City of Turku, Turku Touring
- Country:
- Finland
- Region:
- Varsinais-Suomi
- ERDF funding:
- 270 448 €
- Amount of eligible national funding:
- 90 149 €
Turku 2011 Foundation
- Country:
- Finland
- Region:
- Varsinais-Suomi
- ERDF funding:
- 131 971 €
- Amount of eligible national funding:
- 43 990 €
FDN Tallinn Creative Hub
- Country:
- Estonia
- Region:
- Põhja-Eesti
- ERDF funding:
- 159 025 €
- Amount of eligible national funding:
- 29 126 €
Culture Heritage Department, Tallinn city
- Country:
- Estonia
- Region:
- ERDF funding:
- 140 645 €
- Amount of eligible national funding:
- 25 367 €
Results
Cultural tourism manual
The manual provides information about the project and a tool for building post-project cooperation network in the Baltic Sea Region.
Besides providing information about the project the publication serves as guidelines on how to develop and promote cultural tourism in the Baltic Sea Region and develop cultural tourism stakeholder cooperation within the Baltic Sea Region.
Tallinn-Turku CultureWalks application
The mobile phone application is an innovative tool created for interpreting historical and cultural sights in Turku and Tallinn.
Tallinn-Turku CultureWalks is an offline application that helps to discover the two cities by walking around. Pre-defined routes lead to different interesting areas and each route has around 20 spots illustrated by informative descriptions and photos. The application is freely available for Android, iOS and Windows smartphones.
Download the app for Windows
Download the app for Android
Download the app for iOS
Promotional videos of Tallinn and Turku
Short promotional videos of Tallinn and Turku present four topics promoting the life and culture in the cities.
The topics are: Modern life in historical cities, Facing the sea, Food culture/Feed your soul and Design &Architecture. Videos were created to attract more visitors to the cities.
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