INFACTO
International Food and Activity Tourism
- Thematic cluster:
- SMEs
- Programme:
- Southern Finland - Estonia Sub-programme
- Priority:
- 2. Economically competitive and innovative region
- Direction of support:
- Creating and supporting innovative and competitive environments
- Duration:
- May 2010 - Aug 2013 (3 years, 4 months)
- Total funding:
- 982 407 €
- ERDF funding:
- 751 669 €
- EUSBSR Priority area
- Reinforcing cohesiveness of the macro-region through tourism
Promote entrepreneurship and strengthen the growth of SMEs
- Website:
- http://www.infactoproject.eu/
Development idea
The link between tourism and local foods continues to strengthen. Tourists demand products of high quality with an authentic experience, but since relatively few operators can satisfy the entire demand, the need for linked or complementary products and services is evident. Micro-businesses require greater cooperation and joint marketing to succeed in attracting more international tourists to the region.
Aim of the project
The project InFAcTo stimulated SMEs to develop joint food and tourism activities and services in order to increase the number of international tourists in the region.
Main project activities
SME entrepreneurs and employees require better skills and contacts to become more competitive to attract tourists and to fulfil international customer expectations. Through market research, the partners have created the basis for further product and service development as well as marketing efforts. The entrepreneurs have participated in training, received mentoring and taken part in benchmarking trips to increase their skills in tourism product and service development as well as networking.
Partners
Häme Development Centre Ltd
- Country:
- Finland
- Region:
- Kanta-Häme
- ERDF funding:
- 310 152 €
- Amount of eligible national funding:
- 119 812 €
Voru County Vocational Training Centre
- Country:
- Estonia
- Region:
- Lõuna – Eesti
- ERDF funding:
- 57 159 €
- Amount of eligible national funding:
- 10 086 €
Union of Rural Municipalities of Setumaa
- Country:
- Estonia
- Region:
- Lõuna – Eesti
- ERDF funding:
- 29 197 €
- Amount of eligible national funding:
- 5 153 €
Tavastia Vocational College
- Country:
- Finland
- Region:
- Kanta-Häme
- ERDF funding:
- 25 839 €
- Amount of eligible national funding:
- 12 551 €
Saaremaa Marketing Association
- Country:
- Estonia
- Region:
- Lääne-Eesti
- ERDF funding:
- 16 167 €
- Amount of eligible national funding:
- 2 853 €
Non-profit Organisation Estonian Rural Tourism
- Country:
- Estonia
- Region:
- Põhja-Eesti
- ERDF funding:
- 14 424 €
- Amount of eligible national funding:
- 2 546 €
Kuressaare Regional Training Centre
- Country:
- Estonia
- Region:
- Lääne-Eesti
- ERDF funding:
- 47 384 €
- Amount of eligible national funding:
- 8 361 €
Kiipula Foundation / Kiipula Centre for Vocational Education and Rehabilitation
- Country:
- Finland
- Region:
- Kanta-Häme
- ERDF funding:
- 51 288 €
- Amount of eligible national funding:
- 21 072 €
Imago Osauhing
- Country:
- Estonia
- Region:
- Põhja-Eesti
- ERDF funding:
- 8 006 €
- Amount of eligible national funding:
- 1 413 €
HAMK Univeristy of Applied Sciences
- Country:
- Finland
- Region:
- Kanta-Häme
- ERDF funding:
- 62 547 €
- Amount of eligible national funding:
- 24 033 €
Häme Travel Association
- Country:
- Region:
- ERDF funding:
- 0 €
- Amount of eligible national funding:
- 0 €
Evanter OÜ
- Country:
- Estonia
- Region:
- Lääne-Eesti
- ERDF funding:
- 51 592 €
- Amount of eligible national funding:
- 9 107 €
Estonian University of Life Sciences
- Country:
- Estonia
- Region:
- Lõuna – Eesti
- ERDF funding:
- 29 566 €
- Amount of eligible national funding:
- 5 219 €
Center for Ecological Engineering
- Country:
- Estonia
- Region:
- Lõuna – Eesti
- ERDF funding:
- 48 348 €
- Amount of eligible national funding:
- 8 532 €
Results
Tour package for food and activity tours in Võrumaa, Setomaa, Saaremaa and Hämeenlinna
The brochure features 24 different tourism tours in the mentioned regions.
The brochure is a showcase of the network of SME tourism companies involved in the project across the borders. It is a tool for destination marketing for the regions and also assists in the cross marketing of the regions. The tours presented in the brochure have been developed by the small entrepreneurs and tourism teams in Häme, Saaremaa, Setomaa and Võrumaa.
InFAcTo Marketing Research Final Report
Report provides the information on food and activity provision analysis and comparison.
The research findings presented in the report focus on identification of the current food and drink activity provision in Häme, Saaremaa and South East Estonia, elucidation of the major gaps in provision of service and products, demonstration if the provision of services and products matches consumer expectations as well as an indication of how effective links between businesses can be created.
Support and educational materials for food and activity tourism
The project website contains a number of reports, training and other support materials which may be of use to organisations working in the field of food and activity tourism.
| www.infactoproject.eu/results |
